A tier-one consulting firm was working with a top property insurer to improve customer acquisition and retention with the use of predictive analytics powered by external data. More specifically, as part of a comprehensive analysis, the consultant’s data analytics Center of Excellence needed to validate a range of leading risk indicators for unexpected claims or life event triggers signaling potential churn.

Platform Solution

DemystData served as a data discovery and access partner to power those hypotheses by facilitating instant access to 200+ sources as well as outsourced procurement to features that yielded predictive lift.


  • Enabled 8-figure annual benefits through enhanced customer growth, reduced customer attrition and accelerated time to data
  • Automated minimal input pricing and differentiated retention marketing strategies