For DemystData, big data is more than just a buzz word. The New York-based company focuses on improving financial institutions’ access to information to optimize interaction with customers.

The company announced today it raised $5 million in a Series A investment. Investors include: Notion Capital, SingTel Innov8, Arbor Ventures, P2P Equity Partners, and Errol Damelin (UK-based Wonga founder).

DemystData previously received two investments of undisclosed amounts.

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